If you dread networking and the mere thought of talking about yourself makes you break out in a cold sweat, new book The Success Code is the one for you.
He writes: 'How do you find a voice that feels authentic to you and sounds it to others? I suggest you talk the way you talk when you're most relaxed. With friends you're far more likely to express interest, curiosity or happiness than to talk about your abilities. If you're pleased with something you've done, you will talk about it without sounding vain.'
Consider these authentic alternatives:
So the real alternative to 'selling yourself' isn't to hide away - or to allow yourself to make a mess of every conversation and go home feeling beaten up. You don't have to become someone else or transform what you do.
Seek out your authentic voice, and practise using it.
Excerpt from The Success Code: How to Stand Out and Get Noticed by John Lees, published by John Murray Learning and out now in trade paperback, £12.99. Also available as an ebook