Apparently, when it comes to present-buying, we can be too thoughtful.
A study* has found that we place buying unique gifts for each person above getting our loved ones similar gifts, even if we know they are guaranteed to like them, a term the researchers have called ‘over-individuation’, suggesting that we can, in fact, be too thoughtful.
But speaking of gifts everyone is guaranteed to love, you can’t go far wrong with a box of macarons, no matter who you are buying for…
* ‘Over-Individuation in Gift Giving’, Mary Steffel and Robyn A. LeBoeuf, Journal of Consumer Research, Vol 40, 2014
Read Happiness comes from giving, not buying or having by Dr Steve Taylor on LifeLabs