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Why you'll buy wisely if you shop in stilettos

A new study that examines the relationship between physical sensations and decision-making tells us the answer

by Psychologies

shop wisely

If you want to ensure you won’t overspend when buying your next sofa or TV, throw on a pair of your most beautiful heels while shopping. Yes, really.

Previous studies have looked at the role of warmth, weight and hunger on decision-making but research from Brigham Young University in Utah has shown that the physical act of balancing could help us weigh up purchase decisions and go for a more sensible mid-range, mid-price product.

Plus, you’ll look great while you’re doing it.

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