Hasbro has also teamed up with the NSPCC, who is the official partner of the 57th Christmas lights switch-on, and Oxford Street’s first family festival on Sunday 6 November. The length of Oxford Street will be closed to traffic all day to host a children's Christmas VIP day – celebrating and welcoming children of all ages.
It will be here that Mr Monopoly will be on a life-size Monopoly board in the middle of Oxford Street giving the first 50 lucky people to pass go a £200 Oxford Street gift card.
As part of the family festival, visitors and shoppers can enjoy everything from balloon making, craft workshops and face painting, to augmented reality photo booths and an interactive grotto.
Hasbro will be inviting children to discover the magic of friendship on the My Little Pony bus, complete with photo booth, colouring station and face painting. They can also climb aboard the Transformers Optimus Prime trucck and Bumblebee car, before giving a giant Monopoly board a go with giant dice.
Oxford Street’s stores will also be joining in with the festivities with a series of indoor and outdoor activities and one-day only offers.
Craig Wilkins, marketing director, Hasbro UK & Ireland said: 'We’re really excited to see Mr Monopoly in action at Oxford Street’s first family festival, handing out Christmas treats. We hope everyone will enjoy the real-life Monopoly experience, and it’s fantastic to be a driving force in this year’s Christmas lights switch-on and also raise awareness of NSPCC’s Little Stars campaign.'
Hasbro has teamed up with the NSPCC and the New West End Company to launch their Little Stars campaign by asking members of the public across the country to donate £5 to dedicate a light on Oxford Street for someone special in their life. In doing so they will be helping the NSPCC in its mission to fight for every childhood.
The hundreds of thousands of specially created ‘little stars’ lights will twinkle and sparkle among the existing 1,778 gold and silver baubles and 750,000 LED bulbs as part of the Oxford Street Christmas display. Money raised from donations will go to the NSPCC’s helplines and national services that both keep children safe and help them recover when they have fallen victim to some form of abuse.