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ADVERTORIAL: How to make a mummy yummy

Most mums and mums-to-be will identify with the rollercoaster that is pregnancy, and know that the impending pitter-patter of little feet is at once exciting, nerve-wracking, wonderful and entirely overwhelming. Keeping chic on top of all this can be a tall order. But thanks to celebrities like Angelia Jolie, Victoria Beckham and a host of other maternal A-listers who have launched the rise of the yummy mummy, fashion retailers across the board have taken note and there is a wealth of choice to keep you looking your radiant best.

Most mums and mums-to-be will identify with the rollercoaster that is pregnancy, and know that the impending pitter-patter of little feet is at once exciting, nerve-wracking, wonderful and entirely overwhelming. Keeping chic on top of all this can be a tall order. But thanks to celebrities like Angelia Jolie, Victoria Beckham and a host of other maternal A-listers who have launched the rise of the yummy mummy, fashion retailers across the board have taken note and there is a wealth of choice to keep you looking your radiant best.

Maternity wear has come a long way from the stretch-pants and dungarees of yore and most high street retailers now offer maternity lines almost identical to their usual ranges and tailored to flatter and flaunt your bump.

Of course, between buggies, babygrows and stockpiling nappies, traipsing the high street for new clothes might be a bit too much, especially if you’ve already got a child in tow so if you haven’t done it already, now might be the perfect time to try online catalogues. Littlewoods.com has a great collection of maternity clothes including delicate, bump-skimming waterfall cardigans, lingerie and maternity jeans without an elasticated waistband in sight.

For your perfect maternity wardrobe, think capsule, you won’t be pregnant forever so there is no need to buy every empire-line in sight. Equally, don’t scrimp, as with most things, buying a few good pieces will see you through pregnancy and beyond.

First of all, as you will undoubtedly know, whether this is your first or third child, you’re probably going to go up a cup size or two; your partner will love this, your lingerie will not. Invest in a few good nursing bras and forget beige, there are some gorgeous styles available, try Freya for pretty maternity underwear, which might even look nicer than your other lingerie.

Maternity Jeans are another good investment, chances are you won’t lose the baby weight within a week so it’s good to have something with a bit of flex so help you stay comfy even after pregnancy. They will also come in handy if you go overboard on Christmas Lunch.

Happy pregnancy and good luck!