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How to network

Award-winning blogger, broadcaster and podcast creator Emma Gannon shares her tips on how to make friends and influence people

by Suzy Walker

How to network

2 minute read 

Be nice. It’s underrated. We have this idea that being cold might mean that people will think we’re powerful and mysterious but, really, it will just turn them off wanting to navigate towards you. As Caitlin Moran says: ‘Resolve to shine, constantly and steadily, like a warm lamp in the corner, and people will want to move towards you in order to feel happy.’

Memorise your elevator pitch. Choose something that sums up what you do in a way that isn’t too long-winded or too brief. Try not to sound too rehearsed and be honest.

When you ask someone a question, really listen to their response. Don’t dart your eyes around the room, looking for someone more important to talk to.

Organise your own event. You will still meet new people but you will feel in control of the plans for the evening.

Bring a friend who is happy to tag along and be your networking wingman or woman.

Carry simple and clear business cards. People still use them. As much as you may think they’re pointless, they’re not.

Go with your gut instinct. We read and take on board someone’s energy both consciously and subconsciously. It’s OK if you don’t gel with a person.

Don’t… get drunk, or say you’ll email someone or be in touch if you’re not going to.

The Multi-Hyphen Method: Work Less, Create More, How To Make Your Side Hustle Work For You’ by Emma Gannon (Hodder & Stoughton, £9.99) is out now.

Image: Getty

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