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Make-up for all ages

Looking for a makeup range that appeals to all ages?

A celebration of beauty, ageless and without limits or restrictions; that’s what Illamasqua’s newest campaign Generation Q is all about. In the three years since its launch, Illamasqua has become a brand synonymous with individuality, self-expression and challenging the status quo. This individuality is what won them Best Positive Beauty Brand in the Psychologies Positive Beauty Awards 2012.

Looking for a makeup range that appeals to all ages?

A celebration of beauty, ageless and without limits or restrictions; that’s what Illamasqua’s newest campaign Generation Q is all about. In the three years since its launch, Illamasqua has become a brand synonymous with individuality, self-expression and challenging the status quo. This individuality is what won them Best Positive Beauty Brand in the Psychologies Positive Beauty Awards 2012.

The recently launched GENERATION campaign challenges preconceptions of what the beauty industry so often celebrates as the only definition of beauty. Real people model the collection: the women love make-up and have a real sense of their own unique beauty that shines through in every image.

Eradicating lines and wrinkles and hiding what’s unique about women is not the aim of the Generation Q Collection, but it does use the tricks of light-reflecting ingredients to be sure everyone looks their best, no matter what their age. And unlike products geared towards a certain age, Generation Q doesn’t expect women to stick to matt, and hide their ‘flaws’ in a sea of beige. Shimmer is adorned to accent, highlight and lift features and colour is celebrated – proving that beauty has no sell-by date.

For more information visit illamasqua.com