We are inordinately excited about the new series of ‘The Apprentice’ here at Psychologies. With all the strong personalities and lack of self-awareness on display, it is our favourite reality TV show.
We’ve seen the first episode and can confirm that this series will more than live up to the promise of the previous five. However, there is one notable change in tone. While the boardroom is still a theatre of shattered dreams, this year’s candidates are a product of the times.
One candidate, Alex Epstein, was recently made redundant while another, Dan Harris, has seen his own business go down the pan. Meanwhile, 22-year-old Raleigh Addington is an economics graduate who has been unable to find a job in the current financial climate.
When we spoke to Lord Alan Sugar earlier this week, he told us that the production team specifically looked for people who really needed the opportunity. ‘Failure isn’t necessarily a bad thing,’ he told us. ‘It’s a way of learning.’ But have the candidates learnedanything from previous failures? We put the question to Lord Sugar’s right-hand man, Nick Hewer, who arched one of his famous eyebrows, gave a trademark pout and replied: ‘Well they don’t appear to have learned anything from watching the previous five series.’
Let the firing commence.
‘The Apprentice’ begins on Wednesday 6 October at 9pm on BBC One. Watch a trailer below.
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