Only Elizabeth Hurley — the woman who tirelessly helped transform white jeans from fashion faux pas to wardrobe staple — could elevate beef jerky from the snack of American truckers to the fare of beauty editors.

The high-protein, low-calorie snack made from air-dried strips of silverside sourced from her own herd of cattle on her organic Gloucestershire farm are surprisingly moreish and meet the actress/model/designer/farmer/businesswoman’s brief for delicious, nutritious and organic treats that won’t break the bank or your diet.

If, despite the celebrity endorsement, the thought of nibbling on bits of beef doesn’t appeal, the Banana And Chocolate and Orange Chocolate oats bars are tasty, filling and have stopped at least two afternoon jaunts to the vending machine.

Elizabeth Hurley Guilt Free Snacks, 99p
(Available at Holland and Barratt, Ocado and elizabethhurley.com)